 |
For the last
2/3 years, the emphasis has been on mass marketing. The margin has
increased from 24% to 32%. The Malepère wines can now be found throughout
France. The net sales are increasing by more than 40%.
(source
CIVL 2000 )

Export :
We can find Malepère wines principally in Belgium, The Netherlands,
Luxemburg, Germany, England & Switzerland. There are also sales
to the USA & Japan.
Return to the top of the page
roduction
The quantities: source syndicat
From 10,000 hectolitres
in 1985 to 20,000 hectolitres in 1990, the quantity declared by
the appellation is today in the region of 32,000 hectolitres per
year (average taken from the last 3 years of production).
The rise in market sales, coupled with the quality production that
was undertaken by the wine producers prior to this, allows us to
give a medium term forecast of an increase to 50,000 hectolitres.
Return to the top of the page
rices
At production, the market prices, when sold in bulk, are
developing as shown :
(GRAPHIQUE/
SOURCE CIVL : mercuriales marchés vrac)
Sales from the Cave :
The wines sold to individuals on the premises are offered in a range
of prices per bottle : 18/25F for the traditional wines & 30/40F
for the wines aged in oak.
When mass
marketed, the bottles are displayed in the Languedoc wine section
in the following price range :
(source
CIVL 2000)
.
Return
to the top of the page
|